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The most successful businesses use the same set of words and images in all customer touchpoints – on their website, in their emails and order confirmations, on their signs, etc. This is branding at its simplest. And the digital pieces of your brand all spring from your domain name.
Potential customers are almost ten times more likely to choose you over other businesses when you have a professional-looking email address. * 75% of customers also say it’s extremely important when an email address matches the name of the business. When you attach your business name to the likes of @gmail.com or @yahoo.com, you’re advertising their company, not yours..